The 48-hour website build, hour by hour.

"Live in 48 hours" sounds like marketing until you see the system behind it. It's not rushed. It's just missing the six weeks of queue, meetings and email chains that agencies call a process. Six weeks to build a website is a bit like the roadworks on the Mitchell: mostly standing still, occasionally a sign saying it's nearly done.

Hour zero: the ten-minute form

You tell us what you do, where you do it, and what you want customers to do when they land. You point at visual styles you like. That's the entire brief. No design vocabulary required, no homework.

Hours 1 to 40: we build everything

Design starts from a blank file, not a template. We write all the copy: your headline, your services, the pitch that makes people call. Then we build it, fast, mobile-first, on infrastructure that loads in under a second.

You get a private preview link to check on your phone, show your partner, sleep on it. Two rounds of changes are included in the price.

Hour 48: you're live

You approve, we point the site at your domain. SSL on, Google notified, contact form tested. From there the monthly plan keeps it hosted, secure and updated, and you never think about it again.

Fair questions

• Is 48 hours real? Yes, and it's the standard, not the exception. The clock starts when you submit a complete form.
• What if I need it faster? Express 24-hour turnaround is a $300 add-on.
• What about bigger sites? Growth builds up to 5 pages take 72 hours. We're straight about that upfront.

Agencies take six weeks because of queue and overhead, not because websites take six weeks of work. Read the longer version on our blog, or just start the clock.